CASE STUDY
CHAIRMAN’S CIRCLE STUDY MISSION

 

 

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ORLANDO, FLORIDA

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The Greater Memphis Chamber is committed to maximizing the Mid-South’s economic and business competitiveness and opportunities.
This year, that means three words: Workforce, workforce, workforce

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Behind the Scenes helped the Chamber’s Chairman’s Circle organize a study mission – in essence an executive field trip – to sunny Orlando, Florida, where thirty of their top-tier investors assessed and surveyed Valencia College’s accelerated skills training programs. 

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While 2021 was actually Memphis’ best year yet for job development, the ever-curious Chamber has put continued workforce reform as a top priority for this year, and is currently in the process of organizing industry councils to help guide local training.

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A mission with such a momentous impact made our job clear: help get the investors to Orlando and around, and organize a trip with no comfort or detail spared to ensure their focus could be devoted to taking home key lessons to help our city grow.

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Strategy

 

Behind the Scenes covered hotel booking, on-the-ground transportation, meal menus and catering, as well as the subtler points of hospitality once the attendees were settled in.

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Our team also curated Chamber members’ audiovisual needs, and set up a dedicated website hub for their meeting.

 

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Outcome

 

What the client described as a gathering for their “braintrust” was an unreserved success, leaving attendees feeling confident about the ideas and knowledge exchanged – and even refreshed and uplifted by the seamless travels and beautiful settings.
 

“Following such a successful year last year, we left Orlando totally prepared to lead the region to deliver on life-changing jobs,” said a senior Chamber member. “No detail was spared on this trip – and the work done to make everything go so smoothly is what meant our focus was exactly where it needed to be.”

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